Google Ads is an online advertising platform developed by Google that allows businesses and individuals to display their ads on Google’s search engine results page. It is a pay-per-click advertising model in which advertisers bid on specific keywords and phrases relevant to their target audience. When someone searches for those keywords, the ads will appear at the top or bottom of the search results page. Advertisers only pay when someone clicks on their ad, making it a cost-effective way to reach potential customers. Google Ads also offers a range of targeting options to help reach specific demographics, locations, and interests. It’s an effective way to drive traffic to your website and increase your business’s visibility online.

Facts on Google Ads?

01. Evolution

Google Ads was previously known as Google AdWords, but the name was changed in 2018 to reflect the platform’s evolution beyond just keywords

02. Justify Cost

The cost of advertising on Google Ads varies depending on the competition for your keywords and the quality of your ad. Advertisers only pay when someone clicks on their ad.

03. Reach

Google Ads allows businesses to target their ads to specific audiences based on factors such as location, age, interests, and more. This means that businesses can reach potential customers who are more likely to be interested in their products or services.

04. Assessment 

Google Ads provides detailed analytics and reporting, allowing businesses to track the performance of their ads and make data-driven decisions to improve their campaigns.

05. Evolving

Google Ads is constantly evolving, with new features and updates being added regularly. Businesses need to stay up-to-date with these changes to make the most of their advertising budget and stay ahead of the competition.