The ad formats you can access depend on your campaign type (such as App, Display, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign objective (like “Drive conversions” for Video campaigns or “App installs” for App campaigns). To explore the various campaign types available, delve deeper into the options.
My initial job after college involved marketing for a mortgage firm. During that time, I crafted numerous pay-per-click Google Ads, honing my ability to spot various ads on the search engine results page (SERP).
This experience led me to develop a peculiar habit of avoiding all SERP ads to prevent companies from wasting their ad budget. Even when the ad link is relevant, like for a health-conscious vegetable shopper, I find myself scrolling down to the organic results.
If your target audience shares my selective approach to clicking on links, rest assured that Google offers a wide range of advertising solutions to help you connect with them. Discover how to select the most suitable Google Ads types for your product, target market, and financial resources.
Nine Types of Google Ads:-
- Search Ads
- Display ads
- Video Ads
- Shopping ads
- App Ads
- Discovery Ads
- Local Service Ads
- Performance Ads
- Smart Ads
Search Ads:
These text-based advertisements resemble standard link listings in the search engine results page (SERP), featuring familiar elements like the website name, favicon, page title tag, and meta description. In the image above, multiple sponsored results related to “photo editing software” (comprising informational and product pages) appear before the top-ranking organic link.
Search ads are held to similar performance standards as organic links. Your ad’s Quality Score, determined by its expected click-through rate, relevance to user search intent, and landing page relevance, is crucial alongside your maximum cost-per-click (CPC) budget.
A higher CPC budget increases the chances of having your ads displayed as the top results on the page, surpassing competing sponsored links. Conversely, a low-quality Score and budget may result in your links appearing further down the page, requiring users to scroll significantly to view them.
How to create a Google Search ads campaign
- Select a goal for your campaign, a conversion action, and how you’d like to reach your goal (website visits, phone calls, or form submissions).
- Set your bidding focus, like conversions, conversion value, or clicks.
- Set up campaign settings, including which networks to display on (search and/or display, locations, languages, and audience segments).
- Enter keywords to target or select them from auto-generated suggestions.
- Enter ad features like a URL path, headlines, descriptions, business names, logos, and callouts.
- Set an average daily budget.
